Search strategy, engineering, and measurement for multi-location brands.
When search performance falls short, you need to know why and what to do about it. We find the problem, lead the technical work, and help you see what changed in leads, bookings, and sales.
Find what is keeping people from finding your locations and becoming customers.
For consumer brands with multiple locations, including retailers, healthcare groups, and franchise systems.
Strategy. Engineering. Measurement.
Falling traffic does not tell you what went wrong. Demand may have changed. A competitor may be winning locally. Your website or reporting may be the problem. We work out which it is before recommending where to spend.
We look at how your location and service pages perform, where customers drop off, and what it would take to fix the problem. You get a ranked list of changes, with the business case and engineering requirements for each.
Some locations face stronger competition. Others have problems with their listings, pages, or booking process. We compare the markets, identify what corporate can fix, and show where local teams need to act.
We check what AI answers say about your brand when customers ask relevant questions. Then we identify missing or inaccurate information, test changes, and track what we can measure. We explain the gaps in the data as clearly as the findings.
engineering tickets shipped
118 of 156 engineering tickets shipped.
You work with the same senior team from the first investigation through implementation. We can build the changes ourselves or work with your engineers. Either way, we agree on who owns the work and how it will be approved.
Find out why search is underperforming and what deserves attention first. We examine your locations, competitors, website, and conversion reporting. You get a clear account of the problem, the evidence behind it, and a plan your team can act on.
Get the recommended changes into production. We work on page templates, site architecture, integrations, and the steps customers take to book or inquire. We write the specifications, build or support your engineers, and check the release against the agreed requirements.
Know whether the work is paying off. We fix gaps in tracking and reporting, review results by location, and connect search to leads, bookings, and sales where the data allows. We distinguish actual results from forecasts so marketing and finance can make the next decision.
The right scope depends on what is holding the business back. Explore the work behind location performance, franchise coordination, and AI discovery, or see how Kretz approaches the investment decision.
Let’s talk about where results aren’t meeting expectations and whether our fixed-fee Search Intelligence Diagnostic is the right next step.
You work directly with the people leading the engagement. Nick leads strategy, Nate leads engineering, and Jordan leads measurement. Your team sets the business priorities; we are responsible for the work you hire us to do.
Founder and Managing Partner
Leads the investigation and helps your team decide where to invest.
Senior Partner and Head of Technology
Leads technical architecture, engineering, and implementation.
Senior Analytics Specialist
Leads tracking, reporting, and analysis of the results.
Development and local search specialists join the team as the work requires.
Yes. We can give your engineers the specifications and work with them through testing, or take on the build ourselves. Before we start, we agree on responsibilities, approvals, and how we will check the result.
Sometimes we can track AI referrals through to a lead or booking. That does not capture everyone who saw an AI answer before becoming a customer. We will show what the data supports and tell you where attribution stops. Appearing in an AI answer is not, by itself, proof of revenue.
Not necessarily. The problem may be in your content, location information, page templates, or tracking. We investigate before recommending a rebuild. If a platform change is warranted, we scope it separately.
Someone who owns the business problem, access to the relevant website and reporting systems, and a clear path to getting changes approved. We list the access and team involvement needed in the proposal.
Tell us what is happening, which locations are affected, and what you need to decide. We will talk through whether we can help and what a first engagement would involve.
Discuss your goalsconnect@kretz.co
