A clinic can be visible in search and still lose the appointment. Patients may reach the wrong location, find unclear service information, or abandon scheduling. We investigate the journey, identify the problem, and build the changes with your team.
Find where the patient journey breaks.
Review the locations and services behind the acquisition problem, then distinguish what needs a shared website change from what belongs to an individual clinic.
Location and service pages
Help patients identify the clinic that offers the service they need. Review page structure, internal links, service details, and location information together, including how neighboring clinics are represented.
Content patients can assess
Make clinician information, service descriptions, and the path to care clear. Work with your clinical reviewers on health content and make their review responsibilities explicit.
Booking and inquiry paths
Follow the route from the landing page to the correct clinic, call, form, or scheduling provider. Identify where routing, unclear choices, or integration problems interrupt the next step.
Location-level reporting
Separate inquiries, scheduled appointments, and completed appointments in reporting. Check whether the records can be connected to the relevant location and acquisition source before comparing performance.
Put the fix into production.
Search Engineering turns the agreed priorities into changes your team can release. We build directly or work with your engineers through implementation and testing.
A specification engineers can use
Define the affected templates and systems, the required change, acceptance criteria, dependencies, and release owner. Clinical content changes go through your designated reviewers.
Test the full appointment path
Check representative services and locations, including calls, forms, and scheduling handoffs. Confirm what the reporting captures after release so a tracking change is not mistaken for patient growth.
Start with the clinics that need an answer.
The Search Intelligence Diagnostic is our fixed-fee starting point. Nick defines the business question with you and agrees which markets, services, and systems to investigate.
A plan for the next investment
You receive findings, ranked priorities, and implementation requirements. The proposal confirms the fee, access, and schedule. Your team can use the plan internally or commission Kretz to carry out the build.
Location-level evidence from Gameday Men's Health.
54,423
local searches measured
Gameday Men's Health's diagnostic measured 54,423 local searches across 398 tracked clinics in one week.
April to July 2026 diagnostic. This describes research coverage; it does not quantify incremental bookings or revenue.
Search Intelligence Diagnostic study, page 4. (PDF)Trace the route to the right clinic.
Identify the service and location
Check the information and booking path
Specify the change and how to verify it
Questions from clinic groups.
Can you work with our clinical reviewers?
Yes. Your clinical team owns medical accuracy and approval. We coordinate content and template requirements with those reviewers and your marketing and engineering teams.
Does this include our scheduling platform?
We review the booking journey and the integrations relevant to the agreed problem. Changes within a third-party platform depend on its access and capabilities, which we confirm before proposing a build.
How do you measure patient acquisition?
We agree the customer actions and comparison before implementation. Where your systems support it, we connect search activity to inquiries and appointments by location. We identify gaps rather than treating traffic or rankings as patient growth.
How do you handle sensitive patient information?
We agree the data and access required before work begins. Your privacy and security teams review the proposed measurement design and vendor handoffs. We involve them before implementing tracking changes.
Does this cover AI search?
AI-answer accuracy and discovery can be included when relevant to the clinic group’s business question. We define the platforms, observations, and tests in the proposal.
