A decline in organic leads across the business can hide very different conditions by market. One location may face stronger competition while another has an incomplete service page or a booking problem. Kretz Consulting Group investigates those differences, identifies changes to the shared website, and leads the agreed implementation. The work connects local search performance to qualified leads, bookings, and sales where the available data allows.
Separate market conditions from problems your team can fix.
We assess an agreed group of locations and the website supporting them. Scope depends on the business question, the quality of the records, and whether a representative sample can answer it.
Market and location priorities
Compare local demand, relevant competitors, search performance, and customer actions. We examine which differences need further investigation and which justify a change. Where revenue data is missing, we state what that prevents us from concluding before recommending an investment.
Location and service pages
Review whether people can find the right location, understand its services, and take the next step. We examine page relationships, overlapping content, and shared templates. The recommendations distinguish a change useful across many locations from one that belongs to a particular market.
Location information and local search
Check the business details, services, website links, and responsibilities behind the Google Business Profiles in scope. Compare the information customers see with the website and local operating records. We specify which corrections corporate can make and which require confirmation from a location.
A consistent definition of a lead
Check what the reports count as a call, inquiry, or completed booking. A form submission and an appointment are different customer actions. We establish usable comparisons by location and mark tracking gaps before interpreting changes as acquisition growth.
Give shared website changes an owner and a release plan.
Search Engineering turns the agreed priorities into specifications and working changes. Kretz can build directly or support your engineers through implementation, with access and release responsibilities approved by your team before work begins.
Test the change before expanding it
A template change can affect many locations. We agree acceptance criteria, test representative pages, and plan how to check the release. The scope identifies dependencies such as booking providers, content approvals, and other website work that could affect the result.
Evaluate customer actions alongside search
Decision Analytics reviews the agreed search and conversion measures after implementation. The comparison accounts for known tracking changes and records other factors that may explain movement. A better ranking is useful evidence, but the business still needs to know whether qualified inquiries or bookings changed.
Start with the locations behind the business question.
The Search Intelligence Diagnostic is the fixed-fee first engagement, scoped with Nick around your team's markets, systems, and decisions. The proposal states access requirements, participation, outputs, fee, and schedule.
What your team can decide afterward
The findings identify what needs fixing, why it deserves attention, and what implementation requires, giving your team a plan to keep and use when commissioning a defined build. If locations are independently operated, the franchise SEO scope adds the ownership and local participation decisions that a shared technical review cannot settle.
Location-level evidence from Gameday Men's Health.
54,423
local searches measured
Gameday Men's Health's diagnostic measured 54,423 local searches across 398 tracked clinics in one week.
April to July 2026 diagnostic. This describes research coverage; it does not quantify incremental bookings or revenue.
Search Intelligence Diagnostic study, page 4. (PDF)A location review your team can act on.
Compare the markets in scope
Separate shared defects from local issues
Assign the next change and its owner
Questions about multi-location SEO.
Do all our locations need the same work?
The diagnostic tests whether a shared template defect requires a broad change or competition and inaccurate local information call for a location-specific response. The proposal defines how locations will be assessed.
Can you work with our existing SEO and development teams?
Yes. We agree who investigates, specifies, builds, and approves each part of the work, so existing teams can retain their responsibilities while Kretz supplies a defined investigation or implementation scope.
Does this include AI search?
We consider AI discovery when it affects the business question. A defined investigation of AI answers, location accuracy, and related tests is described on the AI search optimization page. It is included only when agreed in scope.
How will we know whether the work helped?
We agree the customer actions and comparison before implementation, then check whether the data supports it. Search visibility and clicks help explain performance. Revenue or incremental growth claims require stronger evidence than movement in those measures alone.
