Two perspectives. One business to move forward. Yours.

Nick’s career spans geographic information systems, work with Cisco and HP, and nearly twenty years in enterprise search and digital growth. His focus is on how search translates into business: where customers come from, what leads them to choose a company, and why that process breaks down.

Nate spent a decade as CIO of an e-learning company, leading its technology and engineering as the business grew. He made the decisions about which systems to build, where to invest, and how to keep the business running through change. That experience informs how we turn a search strategy into something a company can implement and sustain.

In 2025, we began working together on the changes AI was bringing to search. Clients needed to understand how their businesses would be found, how their information would appear, and which changes deserved attention.

The work required both our backgrounds. Nick could identify an opportunity in search. Nate could assess the engineering required to act on it. That collaboration shaped Kretz Consulting Group.

We advise multi-location brands on search strategy, engineering, and measurement. Leadership needs to see the whole network, while customers choose locally. Strong overall performance can conceal problems in individual markets.

Nick leads search strategy. Nate leads engineering. Together, we investigate what is happening, set priorities, and stay involved through implementation and measurement.

Clients work directly with the people responsible for the recommendations and the technical decisions behind them. We assess the work against the business result it is meant to produce.

We are brothers. We are also two practitioners with different experience and a shared responsibility for the work.